Events

At BDZ 2023 we will have two full days of panels, roundtables and workshops around Web3 and the primary use cases launched by the brands.

  • The first day will be focused on the verticals of Retail & Fashion, Art & Entertainment and Gaming & eSports.
  • On the second day well talk about Finance, Real Estate, Industry and Health.
  • Additionally, on both days you will have sessions on the technology and its most significant advances as well as legal sessions on the regulation that applies to Blockchain and Web3.
BDZ
Filters:
  • Schedule
    Activities
  • 09:15h. - 10:00h.
    PALACIO CONGRESOS
    Welcoming & Registration

    Entrance: Plaza Lucas Miret Rodríguez 1, 50018 Zaragoza

  • 10:00h. - 10:30h.
    Auditorio
    Institutional inauguration of the Congress

    Speakers
    María del Mar Vaquero

    María del Mar Vaquero

    Vicepresidenta Segunda y consejera de economía, empleo e industria
    Gobierno de Aragón
    Manuel Teruel

    Manuel Teruel

    Presidente
    Feria de Zaragoza
    Daniel Labeaga

    Daniel Labeaga

    CoFundador
    BlockchainAragon
    Ángel Loren

    Ángel Loren

    Consejero de Presidencia, Relaciones lnstitucionales y Seguridad Ciudadana
    Ayuntamiento de Zaragoza
  • 10:30h. - 11:15h.
    Auditorio
    Sponsor
    AAA Gobierno de Aragón
    Inaugural round table: Web3, killer use cases in 2023

    Major players in the Web3 ecosystem to present the Web3 use cases with the greatest impact in 2023: loyalty, tokenization & Digital ownnership

    Speakers
    Arnoldo Concepcion

    Arnoldo Concepcion

    COO
    Animoca Brands
    Coty de Monteverde

    Coty de Monteverde

    Head of Crypto & Blockchain
    Banco Santander
    Pablo Artiñano

    Pablo Artiñano

    BD Lead South Europe
    Polygon Labs
    Alejandro Castro

    Alejandro Castro

    Head of Digital Architecture
    EY
    Moderator
    Paula Pascual, Founder at BlockchainAragon
  • 11:00h. - 11:30h.
    Sala 2
    Beyond Bitcoin: Blockchain and its range of applications and possibilities

    From GameFi to DAOs, from Web3 to DeFi and more. A talk about the variants offered by blockchain technology. Because man does not live on cryptocurrencies alone.

    Speakers
    Pablo Monti

    Pablo Monti

    Brand Ambassador
    BingX
  • 11:00h. - 11:30h.
    Sala 3
    Tourism, Web3 and Metaverse: phygital experiences beyond NFTs

    Discover how through Exclusiverse, the first NFT travel club, we are transforming the way travelers interact with exclusive destinations through 'phygital' experiences where we merge the physical with the digital. We will explore how the combination of NFT, blockchain and metaverse redefine the way we experience tourism.

    Speakers
    Héctor Paz

    Héctor Paz

    CEO and CoFounder
    IMASCONO
    Sergio García

    Sergio García

    Consultor de innovación
    IMASCONO
  • 11:15h. - 11:45h.
    Auditorio
    Sponsor
    Dextools
    Roundtable | What to expect in 2024

    In this session we will see, together with major players in the ecosystem, what we can expect from the market in 2024, from different points of view: crypto market, DeFi market, investment in startups and investment through regulated instruments.

    Speakers
    Frederic Fernandez

    Frederic Fernandez

    CO Founder & CMO
    DEXTools.io
    Adrià Llorens

    Adrià Llorens

    COO & Co-founder
    BitBase
    Albert Burgos

    Albert Burgos

    Head Ambassador Spain
    Polkadot
    Luis Pastor

    Luis Pastor

    CEO and Founder
    Tritemius
    Moderator
    Javier Molina, Capital markets & Digital Assets specialist at eToro
  • 11:30h. - 12:00h.
    Sala 3
    Education at Web3

    Speakers
    Valentín Santamaría

    Valentín Santamaría

    Consejero Director & CIO
    Método Bitcoin
    Jesus Beatove

    Jesus Beatove

    Strategic Innovation Consultant
    Metacampus
    Jesús Sánchez Bermejo

    Jesús Sánchez Bermejo

    Chief Investment Officer
    Belobaba
    Jacobo Ochando

    Jacobo Ochando

    Blockchain Professor
    IEBIS Business TechSchool
    Moderator
    Begoña Cabanes, Associated Professor at Universidad de Zaragoza
  • 11:30h. - 12:00h.
    SALA 2
    Unlocking the potential of interoperable Digital Identities with VIPE

    VIPE or how the concepts of interoperability through accessible and open standards combined with a horizontal protocol like CryptoAvatars allow your identity to move through the Blockchain and the Metaverse.

    Speakers
    Fleur (kourtin) Courtin

    Fleur (kourtin) Courtin

    Head of Operations
    VIPE, CryptoAvatars & Polygonal Mind
  • 11:45h. - 12:30h.
    Auditorio
    Sponsor
    Velca
    Roundtable | How are big brands applying Web3 to the end user?

    The most recognized national and international brands such as Grant Thornton, Telefónica, Velca or Vodafone, will tell how they are applying Web3

    Speakers
    Yaiza Rubio

    Yaiza Rubio

    Chief Metaverse Officer
    Telefónica
    Jorge Bialade

    Jorge Bialade

    Head of Growth
    Velca
    Iñigo Garcia de Mata

    Iñigo Garcia de Mata

    Head of architecture and development
    Grant Thornton
    Fernando Delgado

    Fernando Delgado

    Responsable de Negocio para el 5G Lab y el Metaverso
    Vodafone
    Moderator
    Ana Ávila, Entrepreneurship Journalist at Business Insider
  • 12:00h. - 12:30h.
    Sala 2
    GUZZU 4 artists

    GUZZU4artists offers an alternative to established record labels. A collaborative, people-prescribed artist development program and network. Within the GUZZU ecosystem, creativity and collaboration are encouraged, nurturing a supportive environment for artists. This program serves as a springboard into a new music industry that values artists and their contributions.

    Speakers
    Alvaro Delgado

    Alvaro Delgado

    Web3 & Music Community Lead
    GUZZU
  • 12:00h. - 12:30h.
    Sala 3
    Web3 and Metaverse as revenue accelerators in sports clubs

    Explanation of the projects developed from the innovation and new business center of the Baskonia-Alavés group, The Faktory, where the innovation projects developed by Deportivo Alavés and Baskonia in the field of WEB3 and Metaverse will be explained.

    Speakers
    Aitor Jiménez

    Aitor Jiménez

    Chief Strategy, Innovation and New Business Officer
    Baskonia - Alavés Group
  • 12:30h. - 13:00h.
    Auditorio
    Case Study | Loyalty Programs launched on Polygon: Starbucks, Nubank, Lufthansa, Flipkart

    A review of loyalty success stories launched this year: Starbucks, Nubank, Lufthansa, Flipkart and more

    Speakers
    Sergi Mata

    Sergi Mata

    VP, Head of BD, EMEA & Latam
    Polygon Labs
    Moderator
    Rocío Alvarez-Ossorio, Partner & CMO at Token City
  • 12:30h. - 13:00h.
    Sala 2
    Audiovisualizing the future: Web3 in the audiovisual world

    Blockchain and Web3 revolutionize the audiovisual industry, transforming the production and consumption of content, reconfiguring aspects such as distribution, intellectual property and interaction between creators and audience. Discover how the digital collection of the film of the year was created: Campeonex

    Speakers
    Jose Antonio Labandibar

    Jose Antonio Labandibar

    Chief Innovation Officer
    Dare Planet Corp.
  • 12:30h. - 13:00h.
    SALA 3
    Discovering the Solana Universe: Ecosystem, Community and Projects

    In this 30-minute talk we explore the world of Solana, a blockchain platform noted for its high efficiency and speed. We'll start with an overview of its ecosystem, highlighting features such as its high processing capacity and low transaction costs. Next, we will analyze the Solana community, including the role of developers, investors and enthusiasts in its development and innovation

    Speakers
    Daniel Marin

    Daniel Marin


    Heavy Duty Builders
  • 13:00h. - 14:30h.
    Sala 2
    Startup Pitch Semifinal

    Semifinal where 10 selected startups will present their project for 10 minutes each in front of our jury. Selected Startups: Qurable, Legendaryum, B4workapp, Crowmie, Ticketeame, Addendus, Block.auth, Joy Journey, TheMuxic, Onyze

    Speakers
    Arnoldo Concepcion

    Arnoldo Concepcion

    COO
    Animoca Brands
    Fran Rull Martínez

    Fran Rull Martínez

    Scouting & Dealflow
    Lanzadera
    Gabriele Zennaro

    Gabriele Zennaro

    Bizdev & Marketing
    Outlier Ventures
    Diego Soro

    Diego Soro

    Chief Strategy Officer (CSO)
    Team Heretics
    Jon Etxeberria Ijurra

    Jon Etxeberria Ijurra

    VC Investor
    Draper B1
    Jorge Campo

    Jorge Campo

    Analyst
    KFUND
  • 13:00h. - 13:45h.
    Auditorio
    Case Study | Token-based experiences: analysis of the main use cases

    Analysis of the main use cases that enable the use of tokens. We will talk about projects such as the Mastercard Music Pass

    Speakers
    Rocío Villanueva

    Rocío Villanueva

    EMEA Sales Director
    Fireblocks
    Mar Pujadas

    Mar Pujadas

    Strategy & Growth
    Crossmint
    Jorge Soriano

    Jorge Soriano

    Co-founder & CEO
    Criptan
    Moderator
    Paula Pascual, Founder at BlockchainAragon
  • 13:00h. - 13:30h.
    SALA 3
    Koonstel | How to position your company in the metaverse

    Take advantage of the possibilities of this technology by applying it effectively to your business activity

    Speakers
    Iván Anfruns

    Iván Anfruns

    CTO
    Koonstel
    Elisabeth Torralba

    Elisabeth Torralba

    Metaverse Onboarding Manager
    Koonstel
  • 13:30h. - 14:00h.
    Sala 3
    Web3, AI, metaverses… how to sell more and not die trying?

    New technologies open clear opportunities for companies and professional communities, but they often do not yet know how to monetize it, attract new customers or interact with them. We will show future trends and real use cases, in different countries. Always with a business point of view

    Speakers
    Rafael Bonnelly

    Rafael Bonnelly

    Co-Founder & CEO
    Evveland Metaverse
    Ivo Cadenas

    Ivo Cadenas

    Chief Revenue Officer (CRO)
    Evveland Metaverse
  • 13:45h. - 14:30h.
    Auditorio
    Roundtable | Metaverse, main brands launching projects in 2023

    Metaverse, where are we and where are we going? What is the relationship between Metaverso and Web3? We will analyze it together with some of the leading Metaverse platforms

    Speakers
    Fernando Cano

    Fernando Cano

    Managing Director HMetaverse
    Havas Media Group
    Javi Alonso

    Javi Alonso

    VISYON Sales Manager
    MEDIAPRO
    Alvaro Monzón

    Alvaro Monzón

    Cofounder | CEO
    DeuSens
    ToxSam (Daniel García)

    ToxSam (Daniel García)

    CEO
    VIPE, CryptoAvatars & Polygonal Mind
    Moderator
    Vicky Vasán, Co-founder at INMERSIVA XR
  • 14:00h. - 14:30h.
    Sala 3
    Avatar Customer Care A.I: AI solutions in web3 environments

    Discover the benefits that Avatars with Artificial Intelligence provide to improve the care of your company's customers.

    Speakers
    Bruno Marcial

    Bruno Marcial

    Head of Metaverse Business Development for Spain & Latam
    Covisian
  • 14:30h. - 15:30h.
    Lunch Break

  • 15:30h. - 16:15h.
    Auditorio
    Round Table | How to build brands in Web3 and engage the community

    The most influential projects such as DareWise (Animoca Brands), World of Women or Mojito will explain the importance of communities and how Web3 can dynamize them

    Speakers
    Marvin M.

    Marvin M.

    Chief Product Officer
    Mojito
    Nathan Martin

    Nathan Martin

    Head of Operations
    Life Beyond Studios
    Moderator
    Denisse Donoso, Spanish Team Lead at BeInCrypto
  • 15:30h. - 16:00h.
    Sala 2
    The Metaverse in 2024

    Immerse yourself in the future in this presentation on The Metaverse in 2024, where innovative trends transport us to a virtual world full of unlimited possibilities. Digital reality is already a revolution and we show you how to be part of it.

    Speakers
    Rubén Peña

    Rubén Peña

    CEO & Founder
    Parqueland
  • 15:30h. - 16:00h.
    Sala 3
    Subterfuge 3.0: Web3 Innovation in Independent Labels

    Discover how Subterfuge Records has implemented Web3 tools in its recording strategy to generate new services and distribution channels for its artists

    Speakers
    Fran Leo

    Fran Leo

    Innovation Manager
    Subterfuge Records
  • 16:00h. - 16:30h.
    Sala 3
    Custodial & Non-custodial wallets by EY + Polygon + Fireblocks

    Speakers
    Rocío Villanueva

    Rocío Villanueva

    EMEA Sales Director
    Fireblocks
    Pablo Artiñano

    Pablo Artiñano

    BD Lead South Europe
    Polygon Labs
    Pedro Frias

    Pedro Frias

    Blockchain Architecture Manager
    EY
  • 16:00h. - 16:30h.
    Sala 2
    How to prepare for the membership economy and increase your customer acquisition and retention

    How blockchain technology and NFT use cases can be applied to the concept of loyalty and improve the incentive policy with customers, allowing for increased acquisition, retention and building a much more loyal community around the brand

    Speakers
    Jorge Soriano

    Jorge Soriano

    Co-founder & CEO
    Criptan
  • 16:15h. - 17:00h.
    Auditorio
    Roundtable | Web3 revolutionizing the music industry

    A conversation that reflects on the role of Web3 and the symbiotic relationships in different areas of the music industry. We will learn about the positioning and strategies of some of the leading companies in the sector, as well as the challenges they face.

    Speakers
    Carol Lago

    Carol Lago

    Blockchain & Crypto Lab Innovation Director
    Grant Thornton
    Colman Gota

    Colman Gota

    Attorney
    SGAE
    Andriu Barreto

    Andriu Barreto

    Spanish Community Lead
    Audius
    Frankie Pizá

    Frankie Pizá

    Chief Creative Officer (CCO) & Co-founder
    Vitamin3
    Moderator
    Alvaro Delgado, Web3 & Music Community Lead at GUZZU
  • 16:30h. - 17:00h.
    Sala 3
    LALIGA | From sports property to video game property

    A story of how LALIGA together with its partners PortAventura and Kosmos seek to turn football into a new form of entertainment.

    Speakers
    Juan Vicente M.

    Juan Vicente M.

    Managing Director
    LALIGA Entertainment
    Wen Lin Xia Zhan

    Wen Lin Xia Zhan

    Product and Disruptive Projects Manager
    LALIGA Entertainment
  • 16:30h. - 17:00h.
    Sala 2
    Mango StartUp Studio – New ideas for the future of fashion

    Mango StartUp Studio and Union Avatars will explore the impact of open innovation in fashion with the case of Mango and its startup accelerator, highlighting the participation of Union Avatars in the accelerator created by the company

    Speakers
    Belén Rallo

    Belén Rallo

    Head of Open Innovation
    MANGO
    Cai Felip

    Cai Felip

    CEO
    Union Avatars
  • 17:00h. - 17:30h.
    Sala 3
    W3ST DAO – Solarpunk Meta-nation

    A digital society co-created from the ground up by all types of freethinkers and dreamers who share values of ecosocial justice and who collaborate with the common mission of hacking narratives and physical realities through projects of shared positive impact

    Speakers
    David Moreno

    David Moreno

    CEO
    W3ST DAO
  • 17:00h. - 17:45h.
    Auditorio
    Sponsor
    AAB ITAINNOVA
    Round Table | Main use cases of Web3 in the world of sports

    In this session we will talk about how Web3 can change the relationship between clubs and their fans, generate more immersive experiences around sport and facilitate financing for young athletes, among many others.

    Speakers
    Mar Pujadas

    Mar Pujadas

    Strategy & Growth
    Crossmint
    David Hernando

    David Hernando

    Head of Strategy
    SportBoost
    Aitor Jiménez

    Aitor Jiménez

    Chief Strategy, Innovation and New Business Officer
    Baskonia - Alavés Group
    Jon Fatelevich

    Jon Fatelevich

    CEO & Co-Founder
    StadioPlus
    Moderator
    Esther Borao, General Manager at ITAINNOVA
  • 17:00h. - 17:30h.
    Sala 2
    Round table | Regulatory uncertainties in Blockchain

    In this roundtable, we will look at some of the legal uncertainties affecting Blockchain, what regulation is coming, and how it will impact different use cases.

    Speakers
    Mariona Pericas

    Mariona Pericas

    Associate
    finReg360
    Joaquim Matinero

    Joaquim Matinero

    Financial & Blockchain Lawyer
    Roca Junyent
    Almudena de la Mata

    Almudena de la Mata

    Managing Partner
    Blockchain Intelligence
  • 17:30h. - 18:00h.
    Sala 2
    Internet-native debt capital markets: how blockchain and smart contracts can make debt efficient, global and programmable

    Most debt operations continue to use the same processes that were used more than a decade ago, which results in manual, inefficient and poorly automated operations. Both directly and indirectly, this has a relevant impact on capital costs. In the talk we will explain how blockchain helps digitize debt markets, making them global, programmable and efficient.

    Speakers
    Francisco Maroto

    Francisco Maroto

    Head of Blockchain and Digital Assets
    BBVA
    Juan Montero

    Juan Montero

    Founder | CEO
    Fence
  • 17:30h. - 18:00h.
    Sala 3
    How to create and to materialize a phygital (musical) project in a virtual world

    Explanation of the union of Uttopion and Big Sound Festival to develop musical projects that combine the virtual experience with the physical experience. We will break down point by point from the beginning of the idea to the tangible nature of this initiative.

    Speakers
    Pat Quinteiro

    Pat Quinteiro

    Comms Director
    BIGSOUND FESTIVAL / Grupo CASFID ( Enterticket + IDASFEST + IDSPORTS)
    Soraya Cadalso

    Soraya Cadalso

    Co-Founder and CEO
    Uttopion
  • 17:45h. - 18:30h.
    Auditorio
    Round Table | Next-Gen Web3 Gaming: massive gateway to Web3

    Gaming is destined to be the gateway for users to Web3, how to achieve this and what will the transition look like?

    Speakers
    Arnoldo Concepcion

    Arnoldo Concepcion

    COO
    Animoca Brands
    Diego Soro

    Diego Soro

    Chief Strategy Officer (CSO)
    Team Heretics
    Jose Martín

    Jose Martín

    Brand & Communication Manager
    FNAC España
    Pablo Monti

    Pablo Monti

    Brand Ambassador
    BingX
    Moderator
    Jesus Beatove, Strategic Innovation Consultant at Metacampus
  • 18:00h. - 18:30h.
    Sala 2
    How to do Marketing in web3

    Speakers
    Silvia Mogas

    Silvia Mogas

    CEO & Founder
    Blockchain Marketing Boutique
  • 18:00h. - 18:30h.
    Sala 3
    How Audius is revolutionizing the streaming industry for Web2 and Web3 artists'

    Immerse yourself in this workshop where you will see how Audius allows web2 musicians to venture into these new technologies and increase both their fan base and their rewards.

    Speakers
    Andriu Barreto

    Andriu Barreto

    Spanish Community Lead
    Audius
  • 18:30h. - 19:30h.
    STAND AREA
    Sponsor
    Bitgo
    BitGo Happy Hour

    Connect with partners, clients and sponsors during an hour of networking with beer, wine and soft drinks offered by BitGo in the BDZ Booth area

  • 20:30h. - 00:00h.
    Mercado Central de Zaragoza
    Official AfterParty

    Come to the Official BDZ Party at the Zaragoza Central Market and connect with all the attendees, where several of our sponsors will offer you food and drink vouchers.

BDZ © 2023